AUTHENTIC ITALIAN SNOW WEAR
Authenticity means to make the righter choice instead of easier one. It means to guarantee the true Italian style.
STYLE AND INNOVATION
The unique, timeless Italian style meets modernity and technology through the design of totally groundbreaking clothes.
FROM THE MOUNTAINS TO YOU
You will have fun with HEY and let your passion and skills blow up, standing out for comfort and style through a unique, flawless look.
SHAPE AND SUBSTANCE
Authentic Italian feel, innovative solutions, unique design: the essential elements of our brand. They complete each other, such as shape and substance.
New collection
SustHEYnable
HEY GREATEST HITS
Most interesting products according to users.
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HEY MATERIALS, FABRICS AND COLORS
We constantly do research, in order to always have unique solutions. The apparels by HEY are carefully projected and manufactured with great attention to style and materials, fabrics and colors.
With the team of leading experts contribution, HEY enables the making of pro level snow wear, but meant for leisure and consumers. Refined design and up-to-date technical solutions.
HEY WORLD
Style and innovation, from the mountains to you.
The passion for ski world in our products excellence.